In the August 2013 issue of Entertainment Weekly Magazine there was an ad by Pepsi trying to sell diet Pepsi. In this ad there is a beautiful female model drinking diet Pepsi out of a straw. The model in this ad is young and in her early twenties. The model is white with long brown hair wearing a blue dress with white strips that matches the white background with blue stripes. She looks up towards the text in the corner of the page that says "LOVE EVERY SIP." The target audience for this ad would be young teens to middle aged women because women want to look like the model. In the bottom right hard corner is the logo for diet Pepsi with text saying "SHARE THE LOVE AT DIET PEPSI.COM." The website also targets young teens to middle aged women with cooking recipes, the latest fashion, and beauty tips.

This ad uses the beautiful people persuasion technique by using a model. This persuasion technique miss leads the consumer to believe that by drinking diet pepsi the consumer will look as good as the model. This is not true because drinking a diet soda will not transform someone into a model.

Another technique used is warm and fuzzy. It is used in a subtle way by featuring floating hearts in the background, the slogan, and the product. The images of hearts, mixed in with the ad, gives a feeling of warm and fuzzy inside because hearts are a symbol of love. This also makes the consumer view Pepsi as a loving company that focuses on the people and bringing them together. this causes people to associate love with diet pepsi.

The warm and fuzzy technique is used to amplify the persuasion of the simple solution technique. By associating love with diet pepsi it creates a believable result that by drinking diet pepsi it can help people to lose weight and look as good as the model does. This is an obvious lie because no one can look pretty by just drinking a diet soda.

-----The consumer is contemplate how Pepsi will improve their situation. The beautiful model makes the consumer think that others will perceive them as more attractive since they are drinking Pepsi. This will in turn will give them more adoration and love because there is more people paying attention to them. This thought process is confirmed with the model being surrounded by the background of hearts. Hearst makes people feel the emotion of love because a heart has always been the symbol of love. -------
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The ad uses card stacking to tell only part of the story, so the audience comes to the conclusion that Pepsi will "share the love..." By saying "share the love" diet pepsi advertises that spreading the product to other people will let them experience the love. It is unclear how the love would be shared. Is the love shared by simply drinking the soda or is love being shared by sharing the drink with a friend. This falsely leads consumers to believe that someone can experience love by simply sharing this drink. On the diet pepsi website it shows how the consumer can "share the love.." by sharing to other people through their social networks. Pepsi is trying to make diet pepsi more trendy and hip by getting involved in the social networking scene making it in style to drink diet Pepsi. This is creating a feeling that only cool people drink diet Pepsi and by posting about how they enjoy the product they will intern become a cool Pepsi drinker.

This ad is bad because it manipulates the public by showing that diet Pepsi drinkers are always beautiful. Not only does the ad manipulate the readers thoughts of what makes them beautiful, but they try to make drinking a soda the source of love. alongside of making Pepsi the source of love it also misleads the consumer to believe that sharing the experience of diet Pepsi is something that will make them cool.