With all the new phones on the market today, each phone attracts a different consumer 

market. There are people looking for the newest features who don’t mind the cost.

The more popular market is the mid-range where consumers look for features at a price that is 

reasonably less than the flagships. Lastly, there are the budget phone consumers who buy

these phones. I believe consumers buy certain phones based on the price, features, and t.

When a new phone is released every year, there are many reasons why consumers are 

attracted to it. New phones carry new features and design. This also comes with these 

being the most expensive phones on the market. While the people looking for cheap or mid-range 

phones will look away due to the hefty price tags. They willonly buy this phone because it’s new, 

and has the latest features. The price is not an obstacle for them. For example, the new iPhone 11 

pro costs upwards of one thousand dollars. This attracts the consumers who want the newest 

iPhone. So this market is dominated by the consumers buying phones for the idea  of having the 

newest, best phone.

The most popular type of consumer in the industry is the mid-range buyer. They 

dominate the market because they look for affordable prices but also latest features. Entry level 

Flagships such as the Iphone 11 are an example of the phones they would buy. Costing 300 

dollars less than the high tier iphone 11 pro, this attracts these buyers because it contains most 

of the latest features for a more affordable price than the top tier phone. While this is not the

Cheapest option, you are buying a phone which is almost top tier for a lower price than the actual 

top tier phone. This leads into the final consumer.

The budget consumer looks for the lowest price on the phone and doesn’t give much care

to having the best features or design. They look for a phone for very basic purposes, and an 

example of this phone would be the Samsung Galaxy A20. This phone costs 150 dollars to buy 

from a supported carrier. It may not have the latest features or the latest design but it functions in

every way a normal smartphone does. This attracts these budget buyers to a low cost

Phone. These consumers are growing more and more as the prices for new flagship phones 

increase. 

In the phone consumer market there are many types of consumers. You have the budget

consumers who look for the cheapest phone no matter what the features, you have the mid range

consumers who look for the new features at an affordable price, and lastly you have the 

High-price consumers who look for the newest phone with the news features no matter what the 

Price. There are different needs for each consumer and that is the reason they buy the phone that

They buy.