Hi, you're reading, and I'm theed itor writing to you, I suppose, about this ad. I’m supposed to be describing something great about life. Well, I hope this ad is great to you. If it’s not, I've failed. I accept that. But let’s not focus on that. Let’s focus instead, on this ad. You may be in a car, stuck in traffic, gridlocked, perhaps you’re laughing now. You’re laughing, and that makes the traffic, not better, but tolerable. Or maybe, you're in your office using the radio, and your boss just dumped a lot of work on you, and you're listening to this, and your chuckling, because if an ad that uplifts can't take itself seriously, why should we be serious?