Love is not a material item, but too often I see people try to exchange it as if it were. People trade gifts and money back and forth to show "love," but an object of even the highest quality can fail to express the appreciation one person has for another. I believe that love should be expressed through emotions and genuineness moreso than through physical objects. 

Especially in families. There is no amount of objects that I could give to my parents to thank them for everything they've done for me. But when consumeristic culture and its flawed capabilities of showing love collide, people are left confused... hence the ending of the poem.