Teach Your Children Well MAG

January 9, 2009
By Laura Chicoine, Arlington Heights, IL

I love running. Some days I struggle up Mount Everest and other days I sprint across the Great Plains. It’s how I learned the names of streets. It’s how I exercise. It’s how I stay sane, or at least try to. It’s an endorphin therapy, my lactic acid antidepressant. As I ran around Lake Arlington for what seemed like the five thousandth time, nearly stepping in yet another pile of goose poop, the song “The ­Pretender” by Jackson Browne blasted in my headphones. Realizing that I had grabbed my dad’s MP3 player instead of mine, I navigate around a pair of walkers, almost tripping over a stroller the size of my bed, and begin listening to the words. “I’m going to be a happy idiot/And struggle for the legal tender/ Where the ads take aim and lay their claim/To the heart and the soul of the spender.” I couldn’t help but wonder, where have all the pretenders gone?

Although I occasionally played on the computer (when I could unseat my older sisters), I spent the majority of my childhood outside. I was a princess; the backyard was my kingdom, the swingset my castle, and the neighbor’s dog a fire-breathing dragon. Today, pretending gets cut from the team. Dress-up clothes, dolls, and building blocks that served as toys since before King Tut, have been tossed aside. Zapf, creator of the pooing-peeing-crying-sleeping-teething Chou Chou dolls, states on its website, “Playing with dolls also addresses and supports social skills such as loving, caring, empathy, and accepting responsibility.” Apparently, parents no longer possess the ability to teach such lessons.

LeapFrog provides an in-depth and profound explanation of its products: “Interactive toys that teach children basic skills.” My seven-year-old cousin could supply a more sophisticated definition! Scientists have discovered that during the first three years of a baby’s life, the brain forms many synapses (intersection points between neurons). Proper stimulation contributes to better brain development.

As a result, companies like Leap­Frog have created learning toys ­specifically for children under three. They include learning laptops, inter­active puzzles, and lifelike dolls. ­Fisher-Price sells the Songs & Smiles Discovery Gym (when did two pieces of plastic, a mat, and a few stuffed ­animals constitute a gym?), the Laugh & Learn Learning Home Playset (saying it twice doesn’t make it more educational), and the Smart Bounce & Spin Pony (preparing children for their first drunken mechanical bull ride?).

Despite the ridiculous names, ­parents sprint toward these toys. ­According to Fortune, Americans spent $2.5 billion on “learning” toys in 2005. Corporations simply put the word learn in the name and the toys fly off shelves. Walmart and Target sell them at relatively low prices, so even Joe the Plumber can afford them.

The learning toy producers deserve a prize for their online advertising methods. In addition to statistics, diversions, and testimonials, their websites include a plethora of information about the benefits of their products, the Howard Gardner model of Multiple ­Intelligences, reviews, and articles. Companies convince parents that in ­today’s fast-paced society, learning toys provide the only way for parents to work, cook, or even relax for a few minutes. Before parents realize it, they’re convinced that their child needs one (or the parent needs a Valium).

Fisher-Price groups its toys into educational categories like Laugh & Learn (infant role-play), Fun 2 Learn (preschooler role-play), Smart Cycle (active learning), and Computer Cool School (computer-based learning). The company ­describes the Smart Cycle as “a stationary bike, a learning center, and an arcade game system – all rolled into one!” The child pedals and moves the handlebars to steer a car onscreen, stopping at locations such as Math Mountain, Shape Lake, Number Fields, and Letter Creek. (Why wait until 16 when kids can have their first driving lesson at age three?) The unit costs $100 (of course, batteries aren’t included), which might seem like a good investment if it benefits the child. No pain, no gain.

However, cheaper and more effective methods of exercising children’s brains exist. Parent and child can take a walk together and count the number of speed limit signs in the neighborhood, or point out the colors and shapes of road signs. This encourages parent-child interaction and, for the environmentally aware parents, ­doesn’t involve the manufacture of toys in pollution-producing factories.

I have a confession. I fell for the marketing ploys of the toy companies just like those gullible parents. In fifth grade, I became convinced that the LeapFrog iQuest would help me with my schoolwork, improve my grades, and make me the smartest girl in my class. The handheld electronic game, the size of a disposable camera, had study guides and quizzes for a fifth grade curriculum. I spent $60 of my own money to buy the iQuest and an additional $5 million on cartridges ­specific to the textbooks I used at school. While it initially entertained me, it didn’t do anything except increase the amount of time I studied the information. My test scores didn’t break any records or even improve. Me is a happy idiot.

Recent studies show that no lasting damage occurs if parents neglect to “properly stimulate” their child’s brain before the age of three. Sara Mead, a senior policy analyst with Education Sector, states there is no evidence that the first three years “are a singular window for growth that slams shut once children turn three.” A government-funded two-year study by the University of Stirling found that electronic learning toys had no recognizable benefits, inhibited creativity, and even led to shorter attention spans. Not really sterling results. Additionally, children often had trouble transferring the knowledge gained in a game to pencil and paper at school, which led to confusion and more time spent on basic concepts. Electronic toys short-circuited the learning process.

So why do parents buy learning toys? They want their kids to have a successful future and by ­purchasing these toys, they hope to give them an advantage. So they spend hundreds of dollars on Chou Chou dolls, Fisher-Price Learning Kitchens, and LeapFrog merchandise. Einstein didn’t have ­Baby Einstein tapes but his theories did relatively well.

But what really motivates parents to buy learning toys? Maybe they simply wish to avoid the responsibilities that parenting entails. A flashing-blinking-sparkling-spinning-beeping-singing educational toy gives the parent a break for a cup of coffee, a chat on the phone, or a date with Jerry Springer. Do parents hand off the baton to LeapFrog just as GM, Chrysler, and Ford want to hand it off to U.S. tax­payers? Perhaps they secretly desire Chou Chou doll children with on-off switches. Maybe these toys assuage parents’ guilt for not spending time with their children. An educational toy compounds the relief of this guilt. But ultimately the responsibility of teaching young children lies with parents – not toys.

The song continues as I round the ­final curve of the lake. Browne sings, “And believe in whatever may lie/In those things that money can buy.” If learning toys fail, look for something else. Maybe a steroid-charged baby formula that ensures a 36 on the ACT, or fortified carrot sticks that morph children into the next Barack Obama.

Are learning toys the PowerBars of education, or the steroids of parenting? I’m not sure, but right now this is a ­social experiment without a control group. And we’re running on empty.



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This article has 41 comments.


Estella said...
on Jan. 5 2012 at 11:57 am
The dreamers always triumph in the end

on Dec. 14 2011 at 5:04 pm
otherpoet SILVER, Wayland, Massachusetts
6 articles 9 photos 254 comments

Favorite Quote:
"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." - Audrey Hepburn

This piece is realy well written. I love the circular ending!

on Dec. 14 2011 at 3:19 pm
ashleyX13 PLATINUM, Memphis, Tennessee
32 articles 0 photos 50 comments

Favorite Quote:
"I've made mistakes; not one regret." Alyssa Nicolson

loved it! especially the camparison to steriods! i totally agree with what you're saying and i'm sick of overpriced "learning" toys. great work!

on Oct. 31 2011 at 9:27 am
Kidlet PLATINUM, Morris, Oklahoma
22 articles 0 photos 32 comments

Favorite Quote:
"No longer will they call you Desterted, or name your land Desolate. But you will be called Hephzibah, and your land Beulah; for the Lord will take delight in you, and your land will be married." -Isaiah 62:4

"Me is a happy idiot." Bwahaha, LOVE IT! :)

I really like this. I totally fell for the whole "This will help your test scores" thing.

The transition between the third-to-last and next-to-last paragraphs was a bit sudden, but other than that, this was fantastic! :D


on Oct. 31 2011 at 9:12 am
hobo12321 PLATINUM, Pittsburgh, Pennsylvania
20 articles 11 photos 62 comments

Favorite Quote:
none, there's too many, although the one about the grapefruit is good. Any by Douglas Adams

Wow, I'd never even thought of that stuff, but I really get what you're saying! I never really played with leap frog or learning toys, but my family is really into walking, and travelling. Interesting...

mpkonst SILVER said...
on Oct. 9 2011 at 10:09 pm
mpkonst SILVER, Hamilton, New Jersey
9 articles 0 photos 4 comments

Favorite Quote:
"Fairy tales do not tell children that dragons exist. Children already know that dragons exist. Fairy tales tell children the dragons can be killed."
-G.K. Chesterton

Nice article. I completely see what you're saying -- and agree. In this kind of article, I feel like the only thing you're missing is a reference to normal video games. Those things drive me crazy in the hands of preschoolers. 

 

One problem: I'm not so crazy about the intro/conclusion narrative about running. Maybe if you had included the importance of physical activity in the article, it would have fit more...

The last 1.5 paragraphs were wonderful though and the article in its entirety was very interesting. Congrats!


on Aug. 26 2011 at 8:16 pm
Laura_Oliver GOLD, Manchester, Connecticut
12 articles 2 photos 122 comments
I totally agree with this essay. Unfortunately, I have to say I used those educational toys when I was little, but fortunately, I considered them dull and useless, which led to my considering video games dull and useless as well. The only thing is, what do you mean the 'next Barak Obama'? Do you mean president, or do you mean top of the class at Harvard (I have a feeling you mean the latter)? Anyway, great essay, and sort of witty too...

-Duckie- GOLD said...
on Aug. 26 2011 at 7:21 pm
-Duckie- GOLD, West Fargo, North Dakota
18 articles 0 photos 127 comments

Favorite Quote:
Your heart is a weapon the size of your fist. Keep fighting. Keep loving.
-Anonymous

Super! Well-written and witty, you drive home a point... I have an aunt who doesn't allow "learning toys" in the house because she wants to teach her children herself.

on Jul. 13 2011 at 7:20 pm
waiting_to_be_found GOLD, Conifer, Colorado
10 articles 1 photo 73 comments
I definitely agree with this comment. :) Funny (well more so witty) and very clever.

on Jul. 13 2011 at 8:21 am
TheSecretWriter SILVER, Charlotte, North Carolina
5 articles 0 photos 15 comments

Wow!  So true!  I have friends who grew up with all these "educational" toys you talk about, while I had a rickity treehouse, a tiny playhouse, a sandbox, swingset, and my imagination.  I honestly believe these electronic "learning" toys are a big part of the reason for my friends being so addicted to TV and FB and the internet now. 

And did the toys help them actually learn?  No.  I am the one who didn't have all that, and now I am the one who has the best grades consistently.  Coincidence?  I don't think so.


on Apr. 16 2011 at 10:24 am
MadiBird PLATINUM, Warrenton, Virginia
21 articles 1 photo 19 comments

Favorite Quote:
"Hate isn't the opposite of love. Indifference is the opposite of love. Because if you hate, you still care."

I love how this is written. You have a very unique and somewhat humorous style of writing that really catches the reader's attention. Great job =)

on Mar. 3 2011 at 4:58 pm
IamtheshyStargirl PLATINUM, Lothlorien, Utah
44 articles 16 photos 2216 comments

Favorite Quote:
Boredom instigates extreme creativity.
~Amoniel

"Bowing gratefully to all of my subjects, 'thank you. Thank you. The pleasure is mine." Nah, I'm just kidding. We're all kings together.'"
~Thesilentraven

This was gorgeously eloquent!!! I completely loved it, from the lead in, to the ending. You are a truly astounding writer, Laura C. I applaud you :D

on Feb. 9 2011 at 5:35 pm
WerewolfWriting BRONZE, Eerie, Nevada
4 articles 0 photos 32 comments

Favorite Quote:
"Life is not about the breaths we take but about the people who take our breath away."

Very good! Descriptive and educational. I think you're 100% rigtht. Excellent!

MetallixRose said...
on Feb. 9 2011 at 3:09 pm
Wow! This was really well written and made me open up my eyes. I'll advise my aunts to do the same with my little cousins. You're a very talented and smart writer.

yareli GOLD said...
on Feb. 9 2011 at 2:02 pm
yareli GOLD, Terrell, Texas
10 articles 1 photo 11 comments

Favorite Quote:
everyone is the same in a different way

awsome!! cheack some of my work and leave me a comment it will mean the world to me!

Venus18 said...
on Jan. 18 2011 at 6:45 pm
This was really good!! I totally agree, my parents read to me as a child and I had an early version of LeapFrog. I don't really think the LeapFrog made any difference, if anything I thought of it as a fun toy cause it made noise. My mom reading to me is what made me a good reader. Thanks so much for writing this article.

justinbieber said...
on Jan. 18 2011 at 8:37 am
this looks like a good book ! but what does it have to do with little kids ?  :)

reenay_95 GOLD said...
on Dec. 27 2010 at 3:21 pm
reenay_95 GOLD, West Lafayette, Indiana
16 articles 0 photos 87 comments

Favorite Quote:
You can't see the stars if you are always looking down.

I learned to be good at spelling and punctuation because -gasp!- my parents spent time with me and read to me. No dumb little leapfrogs.

on Nov. 13 2010 at 1:49 am
xAllegria BRONZE, Singapore, Other
1 article 2 photos 112 comments

Favorite Quote:
Ça fait tellement du bien d’aimer les gens qu’on aime, que ça finit par faire mal. Je sais pas comment on survit a ça. Non franchement, je sais pas. LOL (laughing out loud) ®, Lola.

A lot of people can become excellent readers, writers or spellers (and modest) but they don't need expensive toys of all things to teach them to read. Do you think Shakespeare had so-called "flashing toys"? Out of interest, what were those toys? Did the same ones "help" your brother in both reading and math?

on Oct. 22 2010 at 7:23 pm
DaydreamBeliever GOLD, Lockport, Other
15 articles 4 photos 140 comments

Favorite Quote:
If you live to be one hundred, I want to live to be one hundred minus one day, so that I'll never have to live without you. -Winnie the Pooh

It's great that you and your brother are smart, but there could be other reasons. I don't think the toys you had as a child are really the reason you're ahead today. 




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