Gucci, Burberry, L.K. Bennett, Chanel, Dior, Dolce and Gabbana, Donna Karan New York- we have all heard of at least one of these. The Devil Wears Prada, which famously starred Meryl Streep as the editor of Runway magazine, provides a deep insight into this industry, highlighting the life the people in the industry live. The question is, are these hats, handbags and heels worth all they cost? In addition, are they saving the Earth?
Of course, ideas are money. Take Apple for example- their iPad sells better than the BlackBerry Playbook. This is due to the fact that the idea for a touch-screen tablet was originally Apple’s concept. We should never forget that there is the word ‘designer’ contained within these brands. Hours of research and work go into producing a single fashion show, which they also spend quite a bit of money on. Their dresses are original, combined with colours and beauty. It is alright to state that the ordinary public may not buy them, but of course, a great deal of interest is taken within them.
Originally, Burberry started off as a raincoat shop in London, and the famous striped pattern features in most of their items derived from that. L.K. Bennett, who went to our school, set up her first shop in Wimbledon Village. She worked extremely hard and this is displayed with the fact that to the present day there are 130 shops, just in the United Kingdom.
These designer brands may be costly, but within that they display how much hard work goes into making clothes, along with the passion people have for it.
People find comfort in tradition. When people say "you're just paying for the name," I dont' think they truly understand what that means. The name is not a superficial headline that costs three times as much as a non-brand name item simply because of its label. The real, big designer brands have stemmed from years upon years of commitment to a single image that brand wishes to introduce to the world. You're 100% right! There's nothing comparable to the hard work that goes into them, or any brand of fashion for that matter. Learn about how Coco Channel came on to the scene, for example. Her story is brilliant. Every designer brand has a deep rooted story. In that sense, the brand names represent an enormous past and the capacity to commit to a certain image while constantly molding that image to the demands of style (as you mentionned, like Burberry's adaptations of their plaid throughout so many years). Designers and their brands are legacies.